Standard Report
Anonymised Strategic Advisory
https://example-advisory.com
Scanned on March 14, 2026 at 10:42 — findings reflect the site at this moment.
Combined across 7 dimensions, scored from the page you submitted.
How visible the scanned page is to AI-powered search tools.
Scores reflect the page as it was at the time of your scan. Re-running on an unchanged page will return the same scores. Scores will update when your page content changes or you request a fresh scan.
Executive Summary
This site has solid technical foundations and credible content, but it under-converts because the homepage does not state who it serves or what outcome it creates within the first 5 seconds. Social proof exists but sits below the fold. The lead journey adds unnecessary friction. AI engines cannot confidently extract or cite the site because structured content (FAQ, schema, factual statements) is missing. The fastest gains are in homepage messaging, above-the-fold trust signals and form friction — all low-effort, high-impact changes that can ship in week one.
AI Visibility Score — What This Means for Your Business
This site provides 4 of the structural signals AI engines look for when deciding whether to cite a business. The biggest gaps are the absence of FAQ content and schema markup — both of which are required before AI assistants can confidently extract and surface this business in answer-style results.
- A clear entity description so AI engines understand what the business is and who it serves
- FAQ-format content answering the questions buyers actually ask
- Structured data (Organization, FAQPage, Product, Article schema) so engines can parse facts
- Specific verifiable claims — named clients, numbers, locations, dates
- Author or expert credibility — named people, roles, qualifications
- Structured service descriptions
- Blog content published consistently
- Named team members with credentials
- LinkedIn profile links
When a potential buyer asks ChatGPT, Perplexity or Google AI a question your business answers — Which professional services firms specialise in B2B growth strategy?; Best consultancies for scaling a SaaS business? — your site currently provides 4 of the signals these engines use to decide whose answer to cite (overall score 44/100). The full GEO action plan is in your 30-day action plan below.
Disagree with a finding? Challenge it.
Standard and Premium reports include one automated re-judge. Flag any finding where we missed your context. When you have flagged everything, run the re-judge to get an updated score and narrative based on your input.
The 7 Dimensions
The homepage describes capability but does not name the client type or the outcome within the first 5 seconds.
- Rewrite the H1 to name client type and outcome in under 15 words.
- Add a one-sentence sub-headline that states the result clients get.
Service pages describe methodology rather than buyer problems. Navigation reflects internal categories not buyer questions.
- Reframe each service page opening paragraph around the client's problem.
- Test problem-led navigation labels with 5 buyers.
Technical SEO basics are in place — meta titles, descriptions, internal linking and indexable content.
- Update meta titles on the three highest-traffic service pages to include intent-led keywords.
AI engines cannot confidently extract structured facts. No FAQ section, limited schema, narrative prose dominates.
- Add an 8-question FAQ on the homepage with FAQ schema.
- Rewrite the About page with structured, factual statements.
Persuasion elements exist but are not surfaced where buyers make trust decisions. Above-the-fold social proof is missing.
- Place one named, outcome-led testimonial below the hero.
- Add one authority signal — media mention or notable client sector.
Contact form has six fields with no guidance. CTA copy is generic and gives no indication of next step.
- Reduce contact form to three fields.
- Replace 'Get in touch' with a specific, low-friction action.
Case studies and team credentials exist but are not surfaced on the homepage. Results are not quantified.
- Surface one case study excerpt with a named outcome on the homepage.
- Add one quantified result per case study.
Quick Wins
These are the three changes most likely to improve commercial performance within two weeks.
Do: Replace the current H1 with one that names the client type and the outcome in under 15 words.
Why: Visitors decide in 5 seconds whether a site is 'for them'. A specific headline lifts qualified enquiry rate.
Do: Place one named, outcome-led testimonial or case study excerpt immediately below the hero.
Why: Buyers make trust decisions in the opening seconds. Above-the-fold social proof shifts the trust curve.
Do: Change 'Get in touch' to 'Book a 30-minute discovery call — no commitment required' and add a response time note.
Why: Specific, low-friction CTAs convert materially better than generic ones and reduce qualification work.
Priority Gaps
The primary headline does not state who the business works with or what outcome it creates. Visitors cannot answer 'is this for me?' within the first 5 seconds.
Fix: Rewrite the H1 to name the client type and the outcome in under 15 words.
The first testimonial or case study reference appears below the fold. Buyers make trust decisions in the opening seconds and this gap reduces enquiry confidence at the critical moment. If this content exists elsewhere on your site, consider surfacing it on your homepage or linking to it more prominently from the homepage.
Fix: Place one named, outcome-led testimonial immediately below the hero section. If this content exists elsewhere on your site, consider surfacing it on your homepage or linking to it more prominently from the homepage.
'Get in touch' gives no indication of what happens next, how long it takes, or what the first step involves.
Fix: Replace with 'Book a 30-minute discovery call — no commitment required' and add a response time note.
No FAQ section, no schema markup, no structured content format. Structured data makes it easier for search and AI systems to parse the business, its offer and its content — improving citation potential without guaranteeing it. If this content exists elsewhere on your site, consider surfacing it on your homepage or linking to it more prominently from the homepage.
Fix: Add an 8-question FAQ with FAQ schema to the homepage. Restructure the About page with factual, scannable statements.
The contact form has six fields with no guidance. Each additional field reduces form completion rate.
Fix: Reduce to three fields — name, email, one qualifying question. Add a process note and response time.
Two case studies exist but sit on a separate page. The homepage has no evidence of client outcomes.
Fix: Add one case study excerpt with a named outcome and a link to the full version on the homepage.
Blog content addresses practitioner topics rather than buyer problems. Limited visibility for problem-led search queries.
Fix: Identify the top five buyer problem queries in your sector and reframe two to three existing posts around those intents.
AI Visibility Score — Detail
This site provides 4 of the structural signals AI engines look for when deciding whether to cite a business. The biggest gaps are the absence of FAQ content and schema markup — both of which are required before AI assistants can confidently extract and surface this business in answer-style results.
- Structured service descriptions
- Blog content published consistently
- Named team members with credentials
- LinkedIn profile links
Missing high-impact signals
- No FAQ sectionChallenge this finding
- No schema markupChallenge this finding
- No structured 'who we help / what we do / how it works' formatChallenge this finding
- No dedicated AI-readable summary pageChallenge this finding
- Add an 8-question FAQ to the homepage covering service, process, pricing range and client types.
- Add FAQ schema markup.
- Rewrite the About page with factual structured statements rather than narrative prose.
AI Visibility assessment is based on structural content analysis. Citation behaviour varies across AI platforms and cannot be guaranteed.
Buyer Confidence Score
Finding: Team credentials present but understated. No media mentions, speaking engagements or publications visible.
Recommend: Add one authority signal to the homepage — a media mention, speaking engagement or notable client sector reference.
Finding: Two case studies exist but are not on the homepage. No star ratings or named testimonials above the fold.
Recommend: Move one case study excerpt with a named outcome above the fold on the homepage.
Finding: Service pages describe capabilities rather than client situations.
Recommend: Reframe each service page opening paragraph around the client's problem, not the firm's methodology.
Finding: No risk-reduction language near the CTA. No mention of what the first conversation involves.
Recommend: Add one sentence adjacent to the CTA: 'First conversation is exploratory — no commitment required.'
Finding: 'Get in touch' does not clarify what happens next or set any expectation.
Recommend: Replace with 'Book a 30-minute discovery call' and add a note on response time.
Finding: No urgency signals. No reason to act now rather than later.
Recommend: Add a soft availability signal: 'We typically take on a limited number of new clients each quarter.'
30-Day Action Plan
- Rewrite the homepage H1 and sub-headline using the new positioning.
- Move one outcome-led testimonial above the fold.
- Replace the primary CTA with a specific, low-friction option.
- Reduce the contact form to three fields and add a process note.
- Add one case study excerpt with a named outcome to the homepage.
- Add one authority signal (media mention or sector reference) to the homepage.
- Write and publish an 8-question FAQ on the homepage.
- Add FAQ schema markup.
- Rewrite the About page with factual structured statements.
- Update meta titles on the three highest-traffic service pages.
- Identify top 5 buyer problem queries and map existing blog content against them.
- Review enquiry rate vs week 1 baseline and double down on the change with the biggest lift.
Implementation Prompt Pack
Copy any prompt below and paste it directly into Claude, ChatGPT, or share it with your copywriter or developer.
Homepage headline rewrite prompt
You are a senior B2B positioning copywriter. Rewrite the homepage headline and sub-headline for the following business so that within 5 seconds a visitor knows (1) who the business serves and (2) what outcome the business creates. Business: [your business name] Sector: [your sector] Ideal client: [client type] Outcome they get: [the result you produce] Produce: - 3 headline options, each under 15 words, that name the client type and the outcome explicitly. - 1 sub-headline (1-2 sentences) that adds proof, specificity or differentiation without repeating the H1. - For each option, one sentence explaining the strategic angle.
Paste this into Claude, ChatGPT or share with your copywriter.
- FAQ section generation prompt
- About page rewrite prompt
- Service page opening paragraph rewrite prompt
- Contact form reduction prompt
Want this done for you?
Our team offers hands-on website optimisation — we handle the fixes so you don't have to. Get in touch and we will come back to you with a no-obligation quote — your site matters to us.
Handled by the ScanScore team — the same expertise behind your report.
Get in touch →How did we do?
Your feedback takes 10 seconds and shapes every report we write.
Was this useful? Tell someone.
If this helped, sharing takes 30 seconds — and keeps a small, independent team going.
Just discovered ScanScore — it analyses how visible your website is to AI search tools like ChatGPT and Perplexity and gives you a prioritised action plan. Really eye-opening. Worth checking yours at scanscore.co
Ready to see your own ScanScore report?
Run a diagnostic on your site — the report you receive will use this exact structure, with findings specific to your business.
Run my diagnostic →License: Each diagnostic report is licensed for personal or internal business use only. Resale, redistribution or commercial use of ScanScore reports without written permission is not permitted.
This sample report illustrates the structure of a real ScanScore diagnostic. Your real report will be generated using artificial intelligence and may contain errors or inaccuracies. ScanScore provides directional guidance based on the website content available at the time of scan. It does not guarantee search engine rankings, AI engine citations, website traffic, lead generation, sales conversion or any other commercial outcome. ScanScore is a product of Creogence Limited (Company No. 10799036), registered in England and Wales.