When buyers ask ChatGPTto recommend a business like yours,do you show up?
ScanScore is a homepage-first diagnostic that shows whether your most important page is clear to visitors, understandable to search engines and AI tools, and strong enough to turn attention into leads.
Here are a few well-regarded options worth exploring:
- 1Apex Leadership CoachingSpecialises in C-suite transitions, with published case studies and clear engagement structure
- 2Meridian Executive PartnersStrong client testimonials from Fortune 500 leaders, clear pricing and process
- 3Clearpath Leadership GroupDetailed FAQ, named founder with 20+ years experience, active resource library
- Coaches with unclear positioning or no online presence
- Sites without clear, structured content that AI tools can easily read and reference
- Businesses with no verifiable credentials or proof
- No structured dataAI engines may struggle to extract your expertise, services or credentials, even if your content is strong
- No FAQ sectionAI tools prefer direct question-and-answer content — without it, you are harder to cite
- No pricing postureAI answers favour businesses that give buyers enough information to self-qualify
- Strong value clarityYour core offer is clear — this is already working in your favour
Illustrative example only. All businesses shown are fictional. ScanScore does not guarantee inclusion in ChatGPT, Google AI, Perplexity or other AI-generated results.
No account required. Results in minutes, not days.
Most homepages are built to look good. ScanScore shows whether yours is built to be found, understood, trusted and acted on.
- 2 minutesto complete the form and start your diagnostic
- 7 dimensionsscored across Standard and Premium reports
- $0 to startwith no card or registration required
- 5 enginestracked daily with Radar
Three ways your website may be losing business right now
Invisible to AI search
When buyers ask AI tools to recommend providers in your space, your site may not even enter the conversation. AI-powered search tools surface businesses they can read, understand and trust. The rest may never enter the conversation.
Lost in traditional search
Without the right search foundations, search engines may struggle to index, interpret or rank your site, no matter how good your service is.
Visiting but not converting
Even when people find you, your site still has to build confidence and make the next step obvious. Traffic without conversion is just noise.
How it works
Submit your URL
Fill in a short form describing your business, goals and target audience. Takes 2 minutes. No account required.
AI analysis runs
Our multi-agent system scrapes and analyses your page across 7 commercial dimensions. Results in 2 to 5 minutes.
Receive your scored report
Every dimension is scored and explained with specific findings from your actual page content. No generic advice.
Follow your action plan
A prioritised 30-day plan tells you exactly what to fix first and why. Implementation prompts included.
Track, compete and improve
Radar monitors your AI citations daily across 5 engines. See where you stand, which competitors are winning, which third-party sources AI engines trust, and whether your fixes are moving the needle. Your data builds from day one.
Late to SEO Was Expensive. Late to AI Search Could Be Worse.
Remember the SEO race. Businesses that started early became almost impossible to catch. AI search is at that same moment now.
When Google search became competitive, businesses that had already built strong SEO foundations were almost impossible to displace. Those who acted late spent years and significant budget trying to catch up. Many never fully closed the gap.
AI search is at that same early inflection point right now. ChatGPT, Perplexity and Google AI Overviews are already making decisions about which businesses to surface and which to ignore. The businesses establishing AI visibility today will be significantly harder to displace when competition intensifies.
The AI search window is still open, but it will not stay that way.
The shift most businesses haven't noticed yet
Search has changed. Buyers no longer just type keywords into Google. They ask AI assistants to recommend, compare and summarise. ChatGPT, Perplexity and Google AI Overviews increasingly influence which businesses get surfaced and which are overlooked. A key factor is whether a website can be read, understood and trusted by AI-powered systems.
Most websites were built for human visitors and traditional search. They were not built to be cited by AI.
ScanScore brings AI Visibility and SEO foundations into one practical diagnostic, showing what to fix first.
The VISIBLE Diagnostic Framework
Seven commercial dimensions + AI Visibility Score. Eight factors, one complete picture.
Value Clarity
Can visitors immediately understand your offer, who you help and why it matters?
Intent Alignment
Does your site match how real buyers search, ask questions and compare options?
Search Foundation
Are SEO fundamentals strong enough for search engines to crawl and rank your site?
AI Readability
Can AI engines understand, extract, summarise and cite your site?
Buyer Persuasion
Does your site reduce hesitation, build confidence and create the desire to act?
Lead Journey
Are your calls to action, offers and next steps clear and easy to follow?
Evidence & Trust
Does your site give visitors enough proof, credibility and reassurance to trust you?
AI Visibility Score
Beyond the seven VISIBLE dimensions, ScanScore also assesses how visible your site is to AI-powered search tools.
Your AI Visibility Score
ScanScore assesses whether the page you submit, typically your homepage, contains the signals AI-powered search tools need to understand, summarise and potentially recommend your business.
No tool can guarantee whether ChatGPT, Perplexity, Gemini or Google AI will recommend a business. ScanScore assesses readiness signals on the submitted page that may make it easier for AI-powered tools to understand and surface your business.
The market gives you monitoring. ScanScore gives you answers.
We tell you why you are not being cited
Every other tool shows you whether your brand appears in AI answers. ScanScore diagnoses the structural reasons your homepage is not being found and shows you exactly what to fix.
We generate your tracking prompts for you
Every competitor opens with a blank box. ScanScore generates 8 to 10 buyer intent queries from your diagnostic automatically. No guesswork. No wasted setup time.
We tell you when your fixes are working
A fortnightly diagnostic impact report connects each gap from your original diagnostic to your current citation rate. Working. Improving. Not fixed yet. The only tool that closes the loop.
We celebrate wins not just losses
Every competitor fires alerts when things go wrong. ScanScore also tells you when you outperform a competitor for the first time. The only citation win alert in the market.
Most AI monitoring tools assume your homepage is already good enough to be recommended. ScanScore checks whether it is, fixes what is wrong, then tracks whether the fixes worked.
How ScanScore compares
Built to diagnose and fix, not just monitor.
| Feature | ScanScore | Enterprise AI monitoring tools | Lightweight AI monitoring tools |
|---|---|---|---|
| Diagnosis | |||
| Root cause diagnosis | ✓ | ✗ | ✗ |
| 7-dimension VISIBLE framework | ✓ | ✗ | ✗ |
| Buyer confidence analysis | ✓ Standard+ | ✗ | ✗ |
| 30-day action plan | ✓ Standard+ | ✗ | ✗ |
| Homepage rewrite direction | ✓ Premium | ✗ | ✗ |
| 90-day growth roadmap | ✓ Premium | ✗ | ✗ |
| Competitor benchmarking | ✓ Premium | Some | ✗ |
| Daily monitoring | |||
| Daily AI citation tracking | ✓ Radar | ✓ | ✓ |
| AI engines tracked | ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews | Varies — often brand-specific not buyer intent | 1 to 3 |
| Buyer intent prompts generated for you | ✓ | ✗ | ✗ |
| Citation probability not just yes/no | ✓ | Binary yes/no | Binary yes/no |
| Competitor citation tracking | ✓ Radar | Some | ✗ |
| Third-party source intelligence | ✓ Radar | ✗ | ✗ |
| Win alerts not just loss alerts | ✓ Radar | Loss alerts only | Loss alerts only |
| Connecting the dots | |||
| Fixes linked to citation changes | ✓ Radar | ✗ | ✗ |
| Fortnightly diagnostic impact report | ✓ Radar | ✗ | ✗ |
| AI Chat — ask questions about your data | ✓ Radar | Enterprise only | ✗ |
| Growth and Scale | |||
| GA4 and GSC integration | ✓ Growth* | Some | ✗ |
| Content creation pipeline | ✓ Growth* | ✗ | ✗ |
| Competitor gap analysis | ✓ Growth* | ✗ | ✗ |
| Multi-surface scoring | ✓ Scale* | ✗ | ✗ |
| White-label reports | ✓ Scale* | Enterprise only | ✗ |
| API access | ✓ Scale* | Enterprise only | ✗ |
| Pricing | |||
| Plain English for business owners | ✓ | ✗ | ✗ |
| Starting price | From $0 + free 30-day Radar trial | From $300/month | From $30/month |
* Coming soon — available at Growth and Scale tier launch. Founding Member pricing available now for early subscribers.
The AI Readability Self-Test
5 tests that reveal whether ChatGPT and Perplexity can actually read, understand, and cite your homepage — plus a live prompt to test it right now.
Most homepages are invisible to AI search engines without knowing it. This free self-test walks through 5 of the most common reasons — and includes a prompt you can paste into ChatGPT right now to see exactly what it sees on your own site.
- Free. No payment required.
- Takes under 5 minutes
- Includes a live prompt to test your own homepage right now
Get your free self-test
Not sure what you get? See a real report before you decide.
Free Snapshot takes minutes to start. No card required.
Find out where you stand, usually in 2 to 5 minutes.
One-time payment. No subscription. No account required.
Free Snapshot
Get your AI Visibility Score in minutes. See how many issues are holding you back — then decide if you want the full picture.
$0
No card required
- Your AI Visibility Score so you know where you stand today
- Your first quick win to act on immediately
- Discover how exposed your site is to AI search gaps
Base Report
Your top 3 fixes, fully unlocked.
$17
excl. local taxes
One-time payment
1 URL scan · one-time payment
- 🏆Includes 30-day Radar Founding Member trial
- Everything in Free Snapshot
- Full fix text for your top 3 priority gaps
- Challenge your top 3 findings, one automated re-judge included
- Re-run anytime for $17
Standard Report
For a deeper Search-to-Sale diagnostic with practical recommendations.
$67
excl. local taxes
One-time payment
1 URL scan · one-time payment
- 🏆Includes 30-day Radar Founding Member trial
- Everything in Base Report
- Detailed dimension analysis across 7 areas
- Buyer Confidence Score across 6 areas
- Priority gap matrix
- 30-day action plan
- Implementation prompt pack
- Challenge any finding, with one automated re-judge included
- One free re-run included
Premium Report
For a consultant-style review with competitor comparison and an implementation roadmap.
$197
excl. local taxes
One-time payment
1 URL scan · 3 competitor comparisons · one-time payment
- 🏆Includes 30-day Radar Founding Member trial
- Everything in Standard
- Competitor benchmarking for up to 3 sites
- Homepage rewrite direction
- 90-day growth roadmap
- Buyer confidence deep-dive
- Implementation Prompt Pack (5 prompts)
- Challenge any finding, with one automated re-judge included
- One free re-run included
Diagnose. Fix. Track.
Know where you stand in AI search. Track competitors. See whether your fixes are working. Every day across 5 engines.
ScanScore Radar
Daily AI citation tracking
$79/mo$63/mo
excl. local taxes · after 30-day free trial
- ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews (updated as the landscape evolves)
- 10 tracked buyer intent queries
- Prompts generated from your diagnostic automatically
- Citation probability not just yes/no
- 3 pinned competitors tracked
- Competitor citation tracking
- Third-party source intelligence
- Citation win and drop alerts
- Fortnightly diagnostic impact report
- Radar AI Chat
- Weekly pulse email
- Monthly Radar report
🏆 Founding Member rate locked for life while your subscription stays active.
No long-term commitment. Cancel any time up to 3 days before your billing date.
ScanScore Growth
Citations + content creation
Founding Member discount available at launch
- Everything in Radar
- 25 tracked buyer queries
- 8 AI engines daily
- 5 pinned competitors
- GA4 and GSC integration
- Connect citations to traffic and revenue
- Competitor gap analysis
- Content creation pipeline
Coming soon
ScanScore Scale
Full AI presence management
Founding Member discount available at launch
- Everything in Growth
- 50 tracked buyer queries
- 10 AI engines daily
- 10 pinned competitors
- Multi-surface scoring
- White-label reports
- API access
- Multi-client management
Coming soon
Growth and Scale are in development. Founding Member pricing is available now, so you can lock in your rate before they launch.
Our guarantee.
If your diagnostic cannot be completed for technical reasons, our team will make it right — you'll receive either your completed report or a full refund within 24 hours. If the insights aren't useful to you, reach out within 7 days at support@scanscore.co and we'll work to make it right. If we can't, we'll refund you. No quibble.
FAQ
Frequently asked questions
- What is ScanScore? +
- ScanScore is a homepage-first diagnostic that assesses how clearly your most important page communicates your business to visitors, search engines and AI tools. It scores the submitted page across 7 dimensions including AI visibility, SEO foundations, messaging clarity, buyer confidence and conversion effectiveness, then produces a prioritised action plan.
- Does ScanScore scan my whole website? +
- ScanScore focuses on the page that matters most. Your homepage is often one of the most important signals search engines, AI tools and buyers use to understand your business. It is also where many buying journeys are shaped, strengthened or lost. For most sites, fixing the homepage delivers the greatest commercial impact. Where signals like case studies, pricing or FAQs are flagged as missing, the recommendation is usually to surface them on the homepage or link to them more prominently.
- What is AI search visibility? +
- AI search visibility refers to how likely a website is to be understood, referenced and recommended by AI-powered search tools such as ChatGPT, Perplexity, Google AI Overviews and Gemini. Websites with strong AI visibility contain clear entity descriptions, structured data, FAQ content and specific verifiable claims.
- What is the VISIBLE Diagnostic Framework? +
- The VISIBLE Diagnostic Framework is ScanScore's proprietary methodology for assessing website commercial effectiveness. VISIBLE stands for Value Clarity, Intent Alignment, Search Foundation, AI Readability, Buyer Persuasion, Lead Journey and Evidence & Trust.
- How is ScanScore different from SEO tools? +
- Traditional SEO tools often focus on keyword rankings, backlinks and technical SEO. ScanScore diagnoses whether your submitted page is structured for AI-powered search by assessing signals that help AI engines understand, trust and potentially recommend a business.
- Can I challenge a finding I disagree with? +
- Yes. Base, Standard and Premium reports each include one automated re-judge. Base covers the three findings with unlocked fixes; Standard and Premium cover every finding. If a finding does not fit your business context, you can flag it with your reasoning. Our judge reviews every challenge and updates your report where the context changes the analysis at no extra cost. Base re-runs are charged at the Base price ($17); Standard and Premium include one free re-run.
- How much does ScanScore cost? +
- ScanScore offers a free diagnostic snapshot with no credit card required. The Base Report costs $17 as a one-time payment. The Standard Report costs $67 as a one-time payment. The Premium Report costs $197 as a one-time payment.
- What is ScanScore Radar? +
- Radar is the daily monitoring layer that sits above your diagnostic. It tracks your AI citation rate across 5 engines every day, surfaces competitors you may not know exist, shows which third-party sources AI engines trust in your category, and tells you whether your fixes are improving your visibility over time. Most monitoring tools show you a number. Radar tells you where you stand, who is beating you, and whether the work you are doing is making a difference.
- Do I need a diagnostic before using Radar? +
- A prior ScanScore diagnostic gives you the full Radar experience. The diagnostic automatically generates your tracked buyer intent queries, so you never face a blank box wondering what to track. It also connects your daily citation data to specific fixable gaps in your report, which no standalone monitoring tool can do. You can subscribe to Radar directly at scanscore.co/radar and we will guide you through running a diagnostic as part of onboarding.
- How is Radar different from other AI monitoring tools? +
- Most monitoring tools open with a blank prompt box and expect you to know which queries to track. Radar generates your buyer intent queries automatically from your diagnostic. Most tools show you whether you appeared in an AI answer. Radar connects your daily citation data to specific gaps from your report and tells you whether your fixes are working. Most tools only alert you when things go wrong. Radar also fires a win alert the first time you outperform a competitor on a tracked query. And Radar includes source intelligence that shows which third-party sites AI engines are drawing from when they recommend businesses in your category. No other monitoring tool at any price point offers this combination.
- Which AI engines does Radar track? +
- Radar currently tracks five engines: ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews. These are the engines most relevant to B2B buyer decisions today. Your queries run daily across all five automatically. No manual setup required. The specific engines we track may evolve as the AI search landscape changes. We will always track the engines most relevant to buyer decisions and will notify subscribers of any changes in advance.
- My citation results seem to change day to day. Is that normal? +
- Yes, and it is an industry-wide reality that most monitoring tools do not explain. AI engines are non-deterministic. The same question can produce different answers depending on the model version, the time of day, and how the query is phrased. A single daily result is a data point. The trend over time is the signal that matters. Radar reports your results as citation probability across multiple runs rather than a binary yes or no, which gives you a more reliable picture of where you actually stand. If your citation rate is 70 percent over a week and it was 40 percent three weeks ago, that tells you something is working.
- I do not know which buyer queries to track. Do I have to figure that out myself? +
- No. This is one of the most common frustrations with every other monitoring tool. They hand you a blank box and expect you to know what buyers are asking AI engines about your category. Radar generates 8 to 10 buyer intent queries automatically from your ScanScore diagnostic. These are the conversational questions real buyers ask AI tools when looking for a business like yours, not generic brand name searches. You review them during onboarding, edit the wording if you want, and add up to 3 of your own. From that point on, tracking is fully automated.
- Can I see which third-party sites are helping my competitors get cited? +
- Yes. Radar includes source intelligence that shows which third-party sites appear in AI responses on your tracked queries. These are places like G2, Reddit, LinkedIn, Trustpilot, and industry directories. Knowing which sources AI engines are drawing from tells you exactly where to build off-site authority. No other monitoring tool in the market offers this at any price point.
- What are ScanScore Growth and Scale? +
- Growth and Scale are the next two tiers in the ScanScore platform, currently in development. Growth adds GA4 and Google Search Console integration so you can connect your citation rate to actual traffic and revenue, a content creation pipeline that produces the pages and content to close your specific citation gaps, and competitor gap analysis that shows what signals your competitors have that you currently lack. Scale adds multi-surface scoring across LinkedIn, sales decks and proposals, white-label reporting for agencies, and API access for multi-client management. Founding Member pricing is available now for early subscribers who want to lock in their rate before Growth and Scale launch.
Why we built this
Most of the businesses we work with have something real to offer: genuine expertise, strong results, real value for their clients. But when AI-powered search started changing how buyers find and evaluate businesses, we kept noticing the same pattern: the businesses showing up weren't always the best ones. They were the ones whose websites happened to be structured in a way AI engines could read and trust.
The gap between a good business and a visible business is often structural, not commercial. ScanScore is our answer to that: a diagnostic that shows you exactly what is holding your site back and what to fix first.