When buyers ask ChatGPTto recommend a business like yours,do you show up?
ScanScore is a homepage-first diagnostic that shows whether your most important page is clear to visitors, understandable to search engines and AI tools, and strong enough to turn attention into leads.
Here are a few well-regarded options worth exploring:
- 1Apex Leadership CoachingSpecialises in C-suite transitions, with published case studies and clear engagement structure
- 2Meridian Executive PartnersStrong client testimonials from Fortune 500 leaders, clear pricing and process
- 3Clearpath Leadership GroupDetailed FAQ, named founder with 20+ years experience, active resource library
- Coaches with unclear positioning or no online presence
- Sites without clear, structured content that AI tools can easily read and reference
- Businesses with no verifiable credentials or proof
- No structured dataAI engines may struggle to extract your expertise, services or credentials, even if your content is strong
- No FAQ sectionAI tools prefer direct question-and-answer content — without it, you are harder to cite
- No pricing postureAI answers favour businesses that give buyers enough information to self-qualify
- Strong value clarityYour core offer is clear — this is already working in your favour
Illustrative example only. All businesses shown are fictional. ScanScore does not guarantee inclusion in ChatGPT, Google AI, Perplexity or other AI-generated results.
No account required. Results in minutes, not days.
Most homepages are built to look good. ScanScore shows whether yours is built to be found, understood, trusted and acted on.
- 2 minutesto complete the form and start your diagnostic
- 7 dimensionsscored across Standard and Premium reports
- $0 to startwith no card or registration required
Late to SEO Was Expensive. Late to AI Search Could Be Worse.
Remember the SEO race. Businesses that started early became almost impossible to catch. AI search is at that same moment now.
When Google search became competitive, businesses that had already built strong SEO foundations were almost impossible to displace. Those who acted late spent years and significant budget trying to catch up. Many never fully closed the gap.
AI search is at that same early inflection point right now. ChatGPT, Perplexity and Google AI Overviews are already making decisions about which businesses to surface and which to ignore. The businesses establishing AI visibility today will be significantly harder to displace when competition intensifies.
The AI search window is still open, but it will not stay that way.
Three ways your website may be losing business right now
Invisible to AI search
When buyers ask AI tools to recommend providers in your space, your site may not even enter the conversation. AI-powered search tools surface businesses they can read, understand and trust. The rest may never enter the conversation.
Lost in traditional search
Without the right search foundations, search engines may struggle to index, interpret or rank your site, no matter how good your service is.
Visiting but not converting
Even when people find you, your site still has to build confidence and make the next step obvious. Traffic without conversion is just noise.
How it works
Submit your URL
Fill in a short form describing your business, goals and target audience. Takes 2 minutes. No account required.
AI analysis runs
Our multi-agent system scrapes and analyses your page across 7 commercial dimensions. Results in 2 to 5 minutes.
Receive your scored report
Every dimension is scored and explained with specific findings from your actual page content. No generic advice.
Follow your action plan
A prioritised 30-day plan tells you exactly what to fix first and why. Implementation prompts included.
The AI Search Visibility Checklist
25 signals that help your site become easier to find, understand and recommend in the AI-search era.
Most websites are invisible to AI search engines without knowing it. This free checklist covers 25 signals across messaging, SEO foundations, AI readability, buyer confidence and lead capture. It also includes a score sheet to help you identify your gaps.
- Free. No payment required.
- Practical self-assessment you can complete in 20 minutes
- Includes scoring guide and prioritised next steps
Get your free checklist
The shift most businesses haven't noticed yet
Search has changed. Buyers no longer just type keywords into Google. They ask AI assistants to recommend, compare and summarise. ChatGPT, Perplexity and Google AI Overviews increasingly influence which businesses get surfaced and which are overlooked. A key factor is whether a website can be read, understood and trusted by AI-powered systems.
Most websites were built for human visitors and traditional search. They were not built to be cited by AI.
ScanScore brings AI Visibility and SEO foundations into one practical diagnostic, showing what to fix first.
The VISIBLE Diagnostic Framework
Seven commercial dimensions. One complete picture.
Value Clarity
Can visitors immediately understand your offer, who you help and why it matters?
Intent Alignment
Does your site match how real buyers search, ask questions and compare options?
Search Foundation
Are SEO fundamentals strong enough for search engines to crawl and rank your site?
AI Readability
Can AI engines understand, extract, summarise and cite your site?
Buyer Persuasion
Does your site reduce hesitation, build confidence and create the desire to act?
Lead Journey
Are your calls to action, offers and next steps clear and easy to follow?
Evidence and Trust
Does your site give visitors enough proof, credibility and reassurance to trust you?
AI Visibility Score
Beyond the seven VISIBLE dimensions, ScanScore also assesses how visible your site is to AI-powered search tools.
Your AI Visibility Score
ScanScore assesses whether the page you submit, typically your homepage, contains the signals AI-powered search tools need to understand, summarise and potentially recommend your business.
No tool can guarantee whether ChatGPT, Perplexity, Gemini or Google AI will recommend a business. ScanScore assesses readiness signals on the submitted page that may make it easier for AI-powered tools to understand and surface your business.
ScanScore is not a monitoring tool
There is a difference between tracking visibility and fixing it.
AI brand monitoring tools
- Track whether your brand is mentioned in AI answers
- Tell you if ChatGPT, Perplexity or Gemini is recommending you
- Designed for established brands with marketing teams
- Monthly subscriptions from $30 to $300+
- Show you the symptom
ScanScore
- Diagnoses why your homepage is not being found or recommended
- Shows what is structurally wrong with your homepage and exactly what to fix
- Built for business owners, coaches, consultants and growing firms
- One-time diagnostic from $0 to $197
- Treats the cause
Most AI monitoring tools assume your homepage is already good enough to be recommended. ScanScore checks whether it is, then shows what to change.
Not sure what you get? See a real report before you decide.
Free Snapshot takes minutes to start. No card required.
Find out where you stand in 2 to 5 minutes.
One-time payment. No subscription. No account required.
Free Snapshot
For a quick view of your current AI visibility and conversion gaps.
$0
No card required
- Overall ScanScore
- Overall VISIBLE score
- AI Visibility Score
- Immediate quick wins
- Priority gaps identified
Standard Report
For a deeper Search-to-Sale diagnostic with practical recommendations.
$67
One-time payment
5 credits · 1 URL scan
Upgrade to Premium for $130 after your report is ready.
- Everything in Free
- Detailed dimension analysis across 7 areas
- Buyer Confidence Score across 6 areas
- Priority gap matrix
- 30-day action plan
- Implementation prompt pack
- Challenge any finding, with one automated re-judge included
Premium Report
For a consultant-style review with competitor comparison and an implementation roadmap.
$197
One-time payment
15 credits · 1 URL scan · 3 competitor comparisons
- Everything in Standard
- Competitor benchmarking for up to 3 sites
- Homepage rewrite direction
- 90-day growth roadmap
- Buyer confidence deep-dive
- Challenge any finding, with one automated re-judge included
Our guarantee.
If your diagnostic cannot be completed for technical reasons, we refund your payment — no questions asked. If the insights aren't useful to you, reach out within 7 days at support@scanscore.co and we'll work to make it right. If we can't, we'll refund you. No quibble.
FAQ
Frequently asked questions
- What is ScanScore? +
- ScanScore is a homepage-first diagnostic that assesses how clearly your most important page communicates your business to visitors, search engines and AI tools. It scores the submitted page across 7 dimensions including AI visibility, SEO foundations, messaging clarity, buyer confidence and conversion effectiveness, then produces a prioritised action plan.
- Does ScanScore scan my whole website? +
- ScanScore focuses on the page that matters most. Your homepage is often one of the most important signals search engines, AI tools and buyers use to understand your business. It is also where many buying journeys are shaped, strengthened or lost. For most sites, fixing the homepage delivers the greatest commercial impact. Where signals like case studies, pricing or FAQs are flagged as missing, the recommendation is usually to surface them on the homepage or link to them more prominently.
- What is AI search visibility? +
- AI search visibility refers to how likely a website is to be understood, referenced and recommended by AI-powered search tools such as ChatGPT, Perplexity, Google AI Overviews and Gemini. Websites with strong AI visibility contain clear entity descriptions, structured data, FAQ content and specific verifiable claims.
- What is the VISIBLE Diagnostic Framework? +
- The VISIBLE Diagnostic Framework is ScanScore's proprietary methodology for assessing website commercial effectiveness. VISIBLE stands for Value Clarity, Intent Alignment, Search Foundation, AI Readability, Buyer Persuasion, Lead Journey and Evidence and Trust.
- How is ScanScore different from SEO tools? +
- Traditional SEO tools often focus on keyword rankings, backlinks and technical SEO. ScanScore diagnoses whether your submitted page is structured for AI-powered search by assessing signals that help AI engines understand, trust and potentially recommend a business.
- Can I challenge a finding I disagree with? +
- Yes. Standard and Premium reports include one automated re-judge. If a finding does not fit your business context, you can flag it with your reasoning. Our judge reviews every challenge and updates your report where the context changes the analysis at no extra cost.
- How much does ScanScore cost? +
- ScanScore offers a free diagnostic snapshot with no credit card required. The Standard Report costs $67 as a one-time payment. The Premium Report costs $197 as a one-time payment.
Why we built this
Most of the businesses we work with have something real to offer: genuine expertise, strong results, real value for their clients. But when AI-powered search started changing how buyers find and evaluate businesses, we kept noticing the same pattern: the businesses showing up weren't always the best ones. They were the ones whose websites happened to be structured in a way AI engines could read and trust.
The gap between a good business and a visible business is often structural, not commercial. ScanScore is our answer to that: a diagnostic that shows you exactly what is holding your site back and what to fix first.